Missed the Live Session?
Turn Your Camp’s Social Media Into an Enrollment Magnet.
- Recorded
- 11th of November 2025
Unlock the Replay
Social Success: Growing Your Camp Organically (Replay)
We dive deep into why posting sporadically kills your reach and how to manage the distinct personalities running your accounts—from the “Digital Native” to the long-time Registrar.
The "Three Players" Framework
Learn how to manage the dynamic between the Director (The "Snoop Dogg"), the Digital Native, and the Admin to ensure brand cohesion.
The 5-Quarter Strategy
Discover why successful camps are "Five Quarter" camps, planning content 15 months out to capture summer footage for winter marketing.
Algorithm Secrets
Understand exactly what platforms like TikTok and YouTube demand (frequency and watch time) and why "keeping the lights on" with 3 posts a week is the minimum for growth.
Why this webinar is worth your time.
- Stop the "Sea of Sameness": Learn how to use Generative AI correctly without making your camp look like a generic Pixar movie.
- Solve the "Content Gap": We share strategies for capturing "fixtures" (like Camp Coffee or T-Shirt Day) during the summer so you aren't scrambling in November.
- Brand Guidelines 101: Why "direction prevents correction" and how a simple brand guide stops font disasters.
- The ROI of Organic: How to measure success not just in immediate clicks, but in re-enrollment campaigns and "sharing the stage" with your staff.
At the end of this session, you should be able to:
- Identify which of the "Three Players" are handling your social and how to align them
- Create a content calendar that balances "inside jokes" (like the Frost Valley Olympics) with broader marketing goals.
- Understand why you shouldn't just "throw it up there" and how to tailor content specifically for TikTok vs. Instagram vs. YouTube.
- Implement an "on-ramp" strategy to move from sporadic posting to the daily consistency the algorithms crave.
- Effectively use influencer strategies (even micro-ones) to create brand ambassadors for your camp.
MEET YOUR HOSTS
Eric Wittenberg
Eric Wittenberg is a camp marketing strategist and founder of Camper Machine, helping camps grow through tech, storytelling, and automation.
Sophia Fraioli
Sophia is a 15-year social media veteran (CNBC, TrueTV) and a former Frost Valley counselor. She specializes in blending corporate social strategy with the unique passion of the camp world.
