SOCIAL MEDIA THAT ACTUALLY MOVES THE NEEDLE
FOR CAMPS
Turn your social channels into a powerful driver of enrollment, community, and brand visibility with clear strategy, consistent support, and targeted ads that deliver results.
THE STRATEGY GAP
Why Camps Need a Modern Social Strategy.
Most camps are posting content…
But few camps are executing an actual strategy tied to goals such as:
- Increasing session registrations
- Reaching new families
- Building consistent brand identity
- Activating alumni
- Supporting mid-season staffing recruitment
- Strengthening community touchpoints year-round
Social media isn’t just a bulletin board anymore but an enrollment engine when it is done well.
OUR PROCESS
Our Social Consulting Framework
Our approach blends strategic coaching, content support, and data-backed optimization to help camps execute consistently and effectively.
Social Audit & Brand Alignment
We analyze your current channels, content, tone, engagement patterns, and brand consistency.
Then we align everything with the Camper Machine brand principles and your camp’s own identity.
This includes:
This includes:
- Messaging clarity
- Visual consistency (colors, typography, story)
- Content pillars based on your camp’s culture
- Audience segmentation and badge-driven behaviors
This work draws from the same foundation we use across all Camper Machine services:
a deep understanding of youth camp marketing, technology, and recruitment strategy.
Strategic Coaching With Sophia
Sophia leads hands-on strategy calls, offering clear direction on:
- What to post
- How often to post
- How to frame stories that actually resonate
- How to convert social attention into inquiries & registrations
- How to integrate social into email, website, and paid ads
She brings a modern camp-friendly sensibility to social—one that feels fresh, human, and authentic.
Camps leave each session with:
Camps leave each session with:
- A content roadmap
- Priority themes
- Reel/post templates
- Clear next steps
- Accountability structure that makes social actually happen
Connection to Social Summer
Our work with Social Summer strengthens everything we do on the content side.
Social Summer provides:
Social Summer provides:
- Camp-specific creative inspiration
- High-performing content patterns
- Style guides and libraries
- Seasonal trends tailored to camp audiences
- Cohort learning and community support
Camper Machine provides:
- Strategy
- Direction
- Execution
- Paid ads
- Automation
- Integration with registration systems
Together, the combination gives camps:
strategy + creativity + execution + amplification.
strategy + creativity + execution + amplification.
This is not generic marketing advice.
It’s camp-specific through and through—just like every other Camper Machine service.
PAID ADS
Paid Ads Management for Camps (Meta + Google)
Paid ads are where Camper Machine has always been strongest.
We have years of experience running:
We have years of experience running:
- Meta campaigns
- Google Search & Display
- Remarketing ads
- Lookalike audiences
- Multi-state geo targeting
- Conversion-optimized campaigns tied to registration data
These capabilities come from our broader core service set.
When paired with social consulting, your organic content begins feeding your ads—and vice versa.
When paired with social consulting, your organic content begins feeding your ads—and vice versa.
Paid Ads Service Includes
- Audience research
- Creative briefs and ad copy
- Campaign setup & optimization
- Weekly monitoring
- Monthly reporting
Your ads become smarter the longer we work with you, because your data becomes cleaner, more connected, and more actionable.
THE CAMPER MACHINE DIFFERENCE
What Makes Our Approach Unique
Camp people who understand tech.
This is a reputation earned across years of helping camps implement marketing automation, custom integrations, and enrollment-driven strategy. Camps consistently praise our ability to free up staff time and produce clear ROI.
Strategy + Systems
Because of our partnership with The Camp Stack, all your social and ad activity can connect back into Inquiry flow automations, Lead scoring, Email journeys , QuickBooks/Stripe, Dashboards, CRM tools and Registration systems
Clarity for chaotic social
When camps are busy and staffs are forced to wear multiple hats, social media is usually the first thing to get dropped. Our system makes it sustainable, clear, and aligned with your enrollment goals.
Who Is This For?
This service is perfect for:
- Overnight camps
- Day camps
- Specialty & sports camps
- JCC/YMCA camps
- Camp groups or multi-site organizations
Especially those who:
- Struggle to maintain consistent social posting
- Want a clear social strategy, not random content
- Want to modernize their digital marketing
- Need professional ad management
- Need support from people who understand camp culture deeply
Ready to Bring Clarity, Strategy, and Results to Your Social Media?
Whether you are looking for
- monthly strategic coaching
- full paid ads management
- a combined organic and paid approach
- or a custom plan that connects everything to your tech stack
We’re here to help you build a confident, consistent, and effective social presence.
Camper Machine and Social Summer deliver the most complete social media solution available to camps today.
Book a call and let’s build your social strategy together.
Camper Machine and Social Summer deliver the most complete social media solution available to camps today.
Book a call and let’s build your social strategy together.
