Marketing to Families Who Don't Understand Camp with Eric and Allison Wittenberg
Did you know that 5/6 kids in the US don’t go to summer camp? Let’s change that ratio and get those kids to your camp.
Did that stat blow you away? For us camp folk, it’s almost unbelievable that we are part of the mere 17% of people that really understand the transformative, wonderful, magical power of a week, month or summer at camp.
What this means, is that unless you have a 100% return rate (you wish!), then this is a prime audience!
The thing is, we are really GOOD at talking to the 17%, but really BAD at talking to the 83%.
We make so many assumptions that people already know what the benefits of camp are. We also assume that they are looking for the type of experience that our core camp families say that they love about our program.
To help us all access that mystical 83%, Sam, Ehren and Andy are joined by Eric and Allison Wittenberg. Eric comes from the Berkshire Soccer Academy and an incredible camp marketing business, CamperMachine. Allison is a longtime membership director and trainer at the American Camp Association, NY/NJ and now working as a consultant herself.
