Parents compare camps on Google the same week they’re scrolling Instagram at the pool. They ask their network on Facebook. They read what LinkedIn contacts say about your directors. They decide — often — before your mailer arrives.
Paid advertising isn’t a vanity layer. It’s how a modern camp shows up in the places families are already looking, at the precise points in the year when enrollment decisions are made.
We build those campaigns. We run them. We tie them directly to the enrollment and retention numbers that matter.
A 500-camper overnight program in the Mid-Atlantic came to us with a declining sibling-enrollment rate and a Google account they’d inherited from a generic agency.
Qualified tour bookings YoY
ROAS to verified deposits
Cost per enrolled camper
Google Ads: Replaced a single catch-all campaign with seven intent-clusters mapped to the camp's real specialties and zip-code-level geography.
Meta: Re-segmented audiences around alumni-parent networks and lookalikes seeded from last year's deposits — not the broad affinity targeting they'd been running.
Measurement: Wired the ad accounts to their camp-management software so every dollar was tied to an actual enrolled camper, not a form-fill.
Each channel plays a different role in a parent’s decision journey. We run them as a connected system — not four accounts audited by four different people. Click any card to see how we run it for camps.
Capture active demand
When a parent types camp for 9-year-olds near me, we want them to see you before the national chains.
Target exact camp queries — specialty, age group, geography — with landing pages tuned to each intent cluster.
Serve across Search, YouTube, Gmail, and Display with a single asset pack built around your camp's hero moments.
Bring brochure-requesters back to the enrollment page the week they're deciding.
Community + word-of-mouth
Parents ask their network on Facebook. We make sure your camp is visible in those conversations.
Layer interests, school affiliations, and local parenting communities where your camp fits the conversation.
Seed from last year's enrollees to find new families that match the camp culture you already have.
Quietly reach past alumni-parents with a custom sibling or next-tier enrollment offer.
Visual proof point
Kids and parents imagine themselves at camp here. We make sure what they see is the real you — at your best.
Short-form cuts of bunk life, color war, and shoulder-season open houses, served in the vertical formats parents actually scroll.
Boost content from real camp families and counselors so it reads as community, not marketing.
Concentrated spend at the specific weeks families decide — November, January, and the sibling-signup moment.
Pros, partnerships, staffing
For professional-parent segments, corporate partnerships, and the seasonal staff recruiting that makes or breaks summer.
Reach professional parents in your region with messaging that respects their time and their wallet.
Build a pipeline of counselors, specialists, and nurses months before the first session.
Open doors to schools, pediatric groups, and corporate benefits programs that send families your way.
Generic digital agencies optimize for clicks. We optimize for the number of families who tour, apply, and come back next summer.
We dig into your camp's real differentiators — the reasons families choose you and return — and write ad copy that sounds like it came from inside your dining hall, not a template.
Creative, copy, and landing pages built for each stage of the parent decision — from first Google search to last-week deposit. Every asset is test-ready on day one.
Precise targeting by geography, specialty, age band, and parent profile — plus re-engagement of last summer's families, so budget lands where enrollment actually moves.
Owner & Director · [Camp Name]
Our team has run summer camps. We've sat in the director's chair during enrollment season.
No two camps are the same. Every strategy is tuned to your goals, calendar, and audience.
We teach the CMO Principles. End state: your team runs the machine, not ours.
We measure the numbers that matter — tours, apps, deposits, retention. Monthly, transparent.
Didn’t see yours? Send it over — Eric reads every inquiry personally.
Most camps we work with run between $1,500 and $8,000 per month in media, depending on geography, enrollment targets, and season. We’ll tell you honestly if you’re under-spending for your market — or overspending for your funnel.
The two highest-leverage windows are September–November (parents researching the following summer) and January–February (committed-decision season). We begin strategy 30–60 days before either window so the machine is warm when parents are ready.
We do both — most engagements start with us fully running campaigns, then transitioning your team into ownership using our CMO Principles. The end state we’re building toward is your team, not ours.
A monthly report tied to enrollment and retention — not vanity clicks. Plus a live dashboard you can open anytime. If a number goes the wrong way, you hear it from us first.
Yes. Campaign reporting ties back to your camp-management software so we can measure real enrollments, not just form fills. If your stack is custom, we’ll scope the integration in week one.
