Company guidance

Vision, Promise & Service Standards

What we are doing, why we are doing it, and the standards we hold ourselves to on every camp engagement.

What are we doing & why?

Serve a community of 1,000+ summer camp professionals through education, consulting and technology.

Our purpose

We partner with camp leaders to create technology and time leverage, so they can be effective, healthy and fulfilled by their work with people.

Our promise to clients

Each and every client will:

Three commitments we make at the start of an engagement, and measure ourselves against at the end of it.

Love learning

You will love learning tech and strategies.

The playbooks used by the best camps, and the chance to customize them with guidance from the CMO team.

Drive results

You will influence the results.

A sense of agency in driving the actions and behaviors of campers, staff, alumni, network and referral agents.

Life leverage

You will live a healthier and happier camp career.

Peace and power for time to be spent elsewhere. Automation creates business and personal life leverage.

Service standards

How we act

How we make sure we deliver our promise while pursuing our purpose and vision.

Trust

We climb the trust ladder

We seek opportunities to create trust. Our honest, clear and reliable work earns it. We build the trust ladder, then we climb it.

Team

We create a team together

We collaborate to customize a playbook. We work to develop people, program and process. We trust our teammates and we hold them accountable.

Perform

We are professionally playful

It doesn’t have to be “fun” to be fun. Meaningful challenges are opportunities for hard work and for unique ideas to show up in style.

Measure

We connect with results

Leveraging our deep understanding of the summer camp landscape, we connect camps with the strategies and tactics that will drive results.

Freedom

We help create freedom

You deserve freedom to pursue your dreams, to access your camp data, and to find the most meaningful way to contribute. We’re for freedom.

Prefer the printable version?

The same vision, promise and standards as a one-file PDF you can share with your board, your leadership team or your summer staff.

PDF · 4 pages

One team, three brands