American Camp Association (ACA) National Conference: Marketing to Non-Traditional Camp Families This presentation was completed at the ACA national conference in San Diego, CA, in February of 2020. This was one of the last conferences for summer camps hosted by the American Camp Association before COVID-19 shut down all group

Team “Pritenberg” was made up of Andy Pritikin and Eric Wittenberg. Our frequent discussions as camp directors who seek to bring the traditional camp world to non-traditional camp families have long been a bond between the two of us.  Camp brings a world of good to kids, but only if

In the competitive marketplace, your brand isn’t just a logo or a tagline; it’s the essence of your business. It’s how your audience perceives you, interacts with you, and ultimately chooses you over the competition. A well-crafted brand guide ensures that your brand’s message remains consistent and powerful across all