Your go-to partner for all things summer camp marketing. With years of experience in the camp industry, we specialize in customized strategies that drive camper enrollment and retention.
Three connected stages take your camp from diagnosis to a working marketing engine.
Our exhaustive "engine audit" is a 200-point checklist that will diagnose performance issues in your camper recruitment and retention process.
Our analysis of your camp marketing audit will be summarized to share key strategies and tactics you can leverage to elevate your camper machine.
Using what we've learned about your camp's team and available opportunities, we'll custom tailor a technology and consulting plan to meet your needs.
Parents aren’t going to just start calling the office again like they did decades ago. The modern parent expects some level of technology to assist them in everything they do, even searching for a camp.
Do you want more meaningful conversations with parents? More than a chat question of “dates”?
We make it easy for prospective families to get to know you.
We join your team (temporarily) to create custom solutions that work for your camp, your directors and your full-time team. Our collaborative process of providing a fractional CMO (Camp Marketing Officer) is a winning formula.
Hear the feedback we’ve received from our clients below
We push summer camps towards growth and success with effective marketing automations and engaging social media campaigns.
Automated marketing systems that save time and improve efficiency, from email drips to social scheduling. Maximize your camp's potential with systems that run while you run camp.
Compelling email campaigns to inform and pique the interest of prospective campers.
Target the right audience with expertly managed ad campaigns on Google and social platforms.
Far and away, the greatest benefit to summer camps that engage with our consulting is the immediate impact on camper enrollment and retention.
But our ultimate goal is for you to replace your Fractional CMO. We want to teach and train someone on your full-time team to be the Camp Marketing Officer. We’ll always be around to help out, but eventually, you’ve got to take the lead.
Whether we are presenting at ACA Tri-State, a private group event or a podcast, we bring our CMO Principles everywhere we go.
“You made it easy to understand the importance of what Camper Machine does and what the future of marketing looks like. I really like how you collaborate and train the camps to become more independent.
“Eric and his team are great! They take care of everything that relates to getting kids to camp. This way, we can show up and be fully present with the kids at our camps.”
“Not only have they figured out how to make all the marketing and sales stuff work together, but Eric and his team are really camp people too. It’s very important that he’s started a camp from scratch like me.”
“I love seeing all the data that tells the story of our marketing funnels. Our camp marketing and sales system is really a piece of art and Eric engineered the whole thing.”
“This session could easily be the start of its own track with sessions specifically on pivot tables, Google Ads, CRMs and more. We need more of this and a bigger focus on marketing at the conference!”
“Mind blowing information packaged in a way someone not as adept at tech could understand and grasp the nuances enough to effect change with those back at camp.”
