We help summer camps stand out, attract more campers and create lasting connections to families by leveraging on decades of hands-on experience and cutting-edge marketing strategies to help camps grow and thrive.
Decades
Summer Camps
Fractional CMO
We help create meaningful interactions to foster trust between camps and families.
By leveraging on our expertise in Digital Marketing, Automation and Customer Relationship Management, we ensure that each camps unique story is effectively communicated thereby bridging the gap between camps and their customers.
A small, deeply experienced team — camp operators, marketers and developers, focused exclusively on helping summer camps grow. Click anyone to read their full bio.
Former Elmwood Day Camp counselor and Athletics Director. Co-founded Backyard Sports and the Berkshire Soccer Academy for Girls.
20+ years of camp development and management. Past roles at Frost Valley YMCA and YMCA of Long Island.
WordPress developer, copywriter, and digital marketing specialist focused on SEO and social media management.
Leads social and paid strategy for camps, schools and youth organizations at Social Summer Camp.
15 years in social media, including CNBC and TrueTV. Former Frost Valley counselor.
Communications, design and data analytics for Social Summer Camp’s account team.
Social content and ad campaigns for camps, shaped by her years as a teacher.
Strategic Brand & Marketing Operations Manager. Coordinates GreatCampJobs and directs Berkshire Lake Camp.
Three reasons camp directors choose us as their fractional CMO — the team behind the gears turning your enrollment.
Our team has extensive experience in running summer camps and understands the unique challenges and opportunities unique to the camp industry.
No two camps are the same and neither are our solutions. We tailor our services to meet your specific requirements in order to ensure maxi,um impact.
We are with you every step of the way to empower your team with the tools and knowledge needed for your csmp to suceed.
We set up marketing automation to help camps handle repetitive tasks in their camp marketing and camper enrollment process. From automated email campaigns to social media scheduling, we optimize your marketing processes.
We are specialists in
At Camper Machine, our Email Campaign Services are designed to keep your camp top of mind for families, ensuring they stay informed and engaged throughout the year. Here’s how we can help:
We understand the critical role that digital advertising plays in reaching your ideal audience and driving enrollments for your camp. Our Google and Social Media Ads services are designed to maximize your camp’s visibility and engagement through data-driven strategies and expert management.
By leveraging keyword research and advanced targeting techniques, we target campers and families with precision ensuring that ads appear to those actively searching for summer camp experience.
We harnesses the power of platforms like Facebook, Instagram, and LinkedIn to connect with families where they spend their time online. We develop tailored ad campaigns that showcase your camp’s unique offerings and create a sense of community and excitement.
Our blog is a treasure trove of valuable information tailored specifically for camp operators and marketers. Camp pros tasked with camper recruitment need to stay in touch to hear about the latest sales and marketing techniques that put “heads in beds” as the saying goes. We share tips from our marketing consulting with Summer Camp Directors.
Trust Camper Machine to streamline your marketing efforts, attract more families, and enhance relationships that drive your camp’s growth.
Chief Marketing Officer Eric Wittenberg works at Camper Machine. He was an Elmwood Day Camp counselor and Athletics Director. He co-founded Backyard Sports, relaunched Woodmont Day Camp, and obtained an M.S. in Sport Social Psychology. Eric has substantial child sports and camp administration experience and co-founded the Berkshire Soccer Academy for Girls. He supports camp owners with Camper Machine Operations, using his digital marketing skills.
Dan Weir is a seasoned camp development and management professional with over 20 years of experience. Known for his calm, engaging presence, Dan has held significant roles at Frost Valley YMCA and YMCA of Long Island, where he enhanced programs, increased registrations, and fostered a vibrant culture through innovative approaches and data-based analysis.
WordPress web developer, copywriter, and digital marketing specialist. Henry is an expert in SEO and social media management, developing compelling online content and growing digitally. He uses Facebook content and interactive sessions to teach others how to construct websites and use digital marketing to make money online.
Brent, a strategic Brand & Marketing Operations Manager, with considerable summer camp operations, programming, and marketing expertise. He coordinates GreatCampJobs, which recruits hundreds of competent summer workers each year. Brent oversees operations and works with event organizers to provide unforgettable experiences as Berkshire Lake Camp Director.
Breanna is the Director of Client Success at Social Summer Camp, where she has spent the past five years leading social and paid strategies for camps, schools and youth-focused organizations. Since rejoining the team in 2020, she onboards new clients, builds and manages campaign strategies, and drives results across social media, email marketing and digital advertising. She specializes in full-funnel marketing plans that combine compelling content, high-performing ads and clear reporting, and holds an M.A. in Digital Media from Texas State University. Away from the computer, she is busy with her toddler son, two energetic pups and her husband.
Sophia is a social media strategist with 15 years in the field, including work for CNBC and TrueTV, and a former Frost Valley counselor. She blends corporate social strategy with the passion of the camp world. At Camper Machine she leads hands-on strategy calls and the Social Success workshop, helping camps decide what to post, how often, and how to turn social attention into enquiries and registrations. Camps leave each session with a content roadmap, priority themes and clear next steps.
Mercy joined Social Summer Camp as an Account Coordinator in February 2025. She graduated from Texas State University in 2024 with a BSA in Digital Media Innovation and Mass Communications and a minor in Psychology. Before Social Summer Camp she managed social media for Aviator Pizza in Austin and contributed to Texas State’s alumni association channels. Her background in communications, data analytics, design and social media makes her a strong part of the account team. She works from her home in Kyle, Texas, and is always happy to talk about books and crafts.
Jennifer joined Social Summer Camp as a Social Media Associate in February 2022 and now manages social media and ad campaigns for camps, helping them reach their enrollment goals. She graduated from the State University of New York at New Paltz with a B.A. in English Education and taught English in the United States and Costa Rica, where she found her passion for digital marketing while running her school’s social media accounts. Her time in the classroom gives her a clear sense of what parents want for their children, which shapes the content and ads she creates.
