Two summer camps. Same ad budget. Same channel mix. Similar audiences and seasons. One fills its sessions weeks before opening day. The other ends the summer with empty cabins. If you’ve run summer camp marketing for any length of time, you’ve probably watched this happen. To a competitor. Maybe to

If you are selling camp, I’m going to consider that you are a camp marketing officer (CMO). Here are a couple of pressing things you might have heard about recently. Let us dive right in. You can watch the podcast where I talk about the impact of ChatGPT on SEO