Two summer camps. Same ad budget. Same channel mix. Similar audiences and seasons. One fills its sessions weeks before opening day. The other ends the summer with empty cabins. If you’ve run summer camp marketing for any length of time, you’ve probably watched this happen. To a competitor. Maybe to
If you missed our live session on November 11th, don’t worry—we recorded the whole thing. In this session, I was joined by social strategist Sophia Fraioli (formerly of CNBC and TrueTV, and a proud Frost Valley alum) to tackle the biggest question on every camp director’s mind: > “How do
American Camp Association (ACA) National Conference: Marketing to Non-Traditional Camp Families This presentation was completed at the ACA national conference in San Diego, CA, in February of 2020. This was one of the last conferences for summer camps hosted by the American Camp Association before COVID-19 shut down all group
Team “Pritenberg” was made up of Andy Pritikin and Eric Wittenberg. Our frequent discussions as camp directors who seek to bring the traditional camp world to non-traditional camp families have long been a bond between the two of us. Camp brings a world of good to kids, but only if
In the competitive marketplace, your brand isn’t just a logo or a tagline; it’s the essence of your business. It’s how your audience perceives you, interacts with you, and ultimately chooses you over the competition. A well-crafted brand guide ensures that your brand’s message remains consistent and powerful across all
I am always honored when I get asked to speak anywhere, especially on a podcast, because they’re just so hip. This was especially fun because it’s great to hang with Kelly Schuna and Howie Grossinger, the hosts of Go Camp Pro’s Camp Owners Podcast, and talk about camp registration trends,
If you are selling camp, I’m going to consider that you are a camp marketing officer (CMO). Here are a couple of pressing things you might have heard about recently. Let us dive right in. You can watch the podcast where I talk about the impact of ChatGPT on SEO
